Brand & Identity
A brand people can recognise, repeat and believe.
We define what the company stands for, give it a name and a visual system, and write the rules that keep it consistent long after launch day.
The problem
When the work is good but the brand does not carry it
Most brand problems are not about a logo. They show up as a sales team describing the company five different ways, a website that sounds unlike the founder, and materials that drift a little further from each other every quarter.
We start with position and language, because a mark can only carry a meaning that has already been decided. Identity follows, built as a system with rules rather than a single file.
What you receive
Deliverables, written down.
Every engagement is scoped in writing. These are the pieces most clients choose; we tailor the list to the project.
Positioning and narrative
Audience, promise, proof points and the story told in one paragraph, one page and one minute.
Naming
Name generation, linguistic and availability checks, and a rationale for the shortlist.
Identity system
Mark, wordmark, colour, typography, iconography, imagery direction and motion principles.
Voice and messaging
Tone guidance, key messages and before-and-after examples your team can copy.
Guidelines
A living guide in the browser, plus source files and export-ready assets.
Rollout kit
Templates for decks, documents and social, so the identity survives its first week.
How it runs
Four stages, each signed off.
- 01
Listen
Interviews, audit of current materials, competitor and category review.
- 02
Position
One agreed statement of what the company is and is not.
- 03
Express
Identity routes presented in context, then refined into one system.
- 04
Equip
Guidelines, templates and a handover session for the team.
Works with
Where this branches next.
Most projects combine disciplines. These are the ones that usually grow out of this one.
Relevant work
The illustration above is a concept made for this page. Ask for case studies and we will send the client projects closest to yours.
Next step
Start with a conversation.
Tell us the problem, the timeline and a budget range. We reply with questions or an honest first read on whether we are the right fit.